Creative director and photographer based in Portland, Oregon, working in natural light and with nature’s elements to create imagery for beauty, wellness and lifestyle brands that value simplicity.

Ariela started as the sole in-house designer at Sam Edelman, creating packaging, lookbooks and wholesale catalogs for Nordstrom and Bloomingdale’s. At Discovery, she art directed advertiser-facing creative for networks including TLC, and at sparks & honey (Omnicom) she concepted, styled and shot Gerber’s original social photography, adding 77,000 organic followers in 18 months. She later became CaptureRx’s first Creative Director. She also founded Formation Collective, a yoga and barre studio, and Madre Botanics, a plant-based skincare brand, building both brands’ identities and shooting their campaigns. She has also built the systems creative teams run on, leading creative operations at Early Warning (Zelle, Paze), Dosh and Discovery.

Brand identity, packaging and campaign work: View the PDF